(If you are still deciding whether cloud phone system is right for your business, see our guide to choosing the right phone system first.)
If you have decided that cloud phone system is the right phone system for your business, the next question is which provider to choose. There are dozens of options in the Australian market, ranging from budget VOIP platforms built for individual users to full-featured cloud PBX systems designed for SMB teams. Price alone is a poor guide. A cheap provider that handles Australian number porting badly, charges in USD, or routes your calls through overseas infrastructure can cost you far more in lost calls and frustration than a slightly more expensive provider that does the job properly. This guide explains what actually separates a good Australian cloud phone system company from a poor one, so you can evaluate any option with a consistent set of criteria.Not sure which hosted PBX provider is right for your business after reading this? Tell us your team size, call volume, and most important feature requirement. We reply personally, usually within one business day.
Ask a QuestionHow cloud phone system companies Compare: Feature Tiers at a Glance
Before diving into evaluation criteria, it helps to understand what different price tiers typically deliver in the Australian cloud phone system market. The table below covers four common provider categories. These are generic tier descriptions, not specific vendor recommendations.Australian cloud phone system company Tiers
| Budget cloud VOIP ($15-25/user/mo) | Mid-tier cloud phone system ($30-50/user/mo) | Full-featured cloud PBX ($50-80/user/mo) | Enterprise/MSP-managed ($80-120+/user/mo) | |
|---|---|---|---|---|
| AU geographic numbers (02, 03, 07, 08) | Most yes | Yes | Yes | Yes |
| 1300 / 1800 number support | Limited or add-on | Usually included | Yes, full support | Yes, full support |
| Number porting (inbound) | Basic, may outsource | Standard AU porting | Full service, complex ports | Full service + SLA |
| Mobile app / softphone | Basic or third-party | iOS + Android app | Quality iOS + Android app | Full UC client |
| Hardware flexibility (bring your own SIP phone) | Often restricted | Most support standard SIP | Yes, open SIP | Yes, managed config |
| Support hours | Email / ticket only | Business hours AU | Business hours + priority | 24/7 or dedicated account |
| Contract terms | Month-to-month typical | Month-to-month or 12mo | 12mo standard, MTM option | 12-24mo, negotiated |
| AUD billing | Not always | Yes | Yes | Yes |
What Makes a cloud phone system company Good for Australian Businesses
Many cloud phone system companies are built for the US or European market and adapted for Australia as an afterthought. That shows up in specific ways: limited AU number availability, slow or broken porting processes, USD billing, overseas support teams with no familiarity with NBN infrastructure, and missing ACMA compliance. The criteria below are the ones that separate an AU-native or AU-capable provider from one that is simply available in Australia. For a comparison of cloud and on-premise approaches, see our cloud vs office phone system guide.1. Australian Phone Number Support
A genuine Australian cloud phone system company should offer local geographic numbers across all state codes (02 NSW/ACT, 03 VIC/TAS, 07 QLD, 08 WA/SA/NT) as standard, not as a special order. Beyond geographic numbers, 1300 and 1800 numbers are a common business requirement in Australia. Not all providers support these equally. Some offer 1300 and 1800 numbers only as paid add-ons; others include them as part of standard plans. If your business relies on a 1300 number for a professional national presence, confirm the provider can supply it, what ongoing call costs apply (1300 calls are not free to receive; 1800 calls to your business are charged to you), and whether they are ACMA-registered to manage these numbers. See the cloud PBX guide for more on how AU number provisioning works with hosted systems.2. NBN Call Quality and Codec Support
Australia's NBN infrastructure introduces call quality variables that do not exist in the same way on other national broadband networks. The codec a provider uses determines how much upload bandwidth each call consumes and how gracefully it handles jitter and packet loss. G.711 (the standard uncompressed codec) produces the best audio quality but uses around 87 kbps per call, which can strain FTTC or HFC connections with limited upload capacity. G.729 compresses significantly (around 31 kbps) but can degrade quality on poor connections. Opus is a newer adaptive codec that adjusts to network conditions and is increasingly preferred on NBN deployments. A quality AU provider should support at least G.711 and G.729, with Opus support a positive differentiator. Ask specifically whether the provider supports codec negotiation at the account level, not just at the phone hardware level. On FTTP connections with symmetrical upload, G.711 is ideal. On FTTC or FTTB connections where upload is the bottleneck, G.729 or Opus gives you more headroom. For more detail on how NBN connection type affects VOIP call quality, see the VOIP call quality guide.3. Number Porting: How Smoothly Does the Provider Handle AU Ports?
Number porting in Australia is governed by ACMA's number portability framework, and the process varies significantly depending on whether your existing number is a geographic local number (Category A port) or a service tied to a physical line or ISDN circuit (Category C port). Category A ports typically complete in 5-10 business days with minimal disruption. Category C ports involving legacy infrastructure can take weeks and carry a higher risk of temporary service interruption. A good cloud phone system company understands this distinction and handles both types. Red flags: providers who cannot tell you what category your existing number falls into, who quote you a single flat porting timeline regardless of number type, or who subcontract the port to a third party with no direct visibility. Porting your existing number is often the riskiest part of a VOIP migration. The provider should give you a clear timeline, explain how calls are handled during the transition, and have a rollback plan. For a full breakdown of AU porting rules and timelines, see the number porting Australia guide.4. Feature Completeness Without Add-On Fees
The core features that every business phone system needs should be included in a standard plan, not charged separately. The list includes: auto-attendant (IVR), ring groups, call recording, voicemail-to-email, hold music, after-hours call routing, and basic reporting. Some providers advertise low per-seat prices and then charge add-on fees for call recording, for additional ring groups, or for the auto-attendant feature. By the time you add the features your business actually needs, the effective cost is often significantly higher than a slightly more expensive provider that bundles everything. Before committing, request a full feature list for the plan you are considering and ask explicitly which features incur additional charges. Also check whether there are limits on commonly used features: for example, some providers include call recording but cap storage at 30 days, which creates compliance problems for businesses in regulated industries.5. Mobile App and Softphone Quality
If any of your staff work remotely, attend client sites, or use a mobile as their primary device, the quality of the provider's iOS and Android app matters considerably. A good mobile app should let users make and receive calls on their business number, access the full PBX feature set (transfer calls, access voicemail, use ring groups), and maintain reliable audio quality on 4G/5G mobile data connections. Poor mobile apps are a common complaint across the VOIP industry. Signs of a weak mobile offering: apps that require a VPN to function, apps that drop calls when switching between WiFi and mobile data, apps with frequent crash reports in the App Store or Google Play, and apps that cannot access the same call history as desktop users. If your business relies on mobile workers, ask the provider for a trial period specifically to test the mobile app on your network conditions. Some providers offer a separate softphone client for desktop use as well, which is worth evaluating if your team uses laptops as their primary devices. See the desk phone vs softphone guide for help deciding which approach fits your team.6. Hardware Compatibility: Open SIP vs Proprietary Lock-In
Standard SIP-compatible desk phones from brands like Yealink and Grandstream work with any properly configured cloud phone system service. Some providers support open SIP and will supply you with a configuration file or auto-provisioning credentials that you can use with any compatible handset. Others restrict you to their own branded hardware or a specific approved list, which limits your options and typically means paying a markup on the hardware itself. Proprietary handset lock-in is not always disclosed upfront. Ask directly: will the service work with a Yealink T31P or Grandstream GXP2160 that you already own or purchase independently? If the answer involves a lengthy approval process or a fee for custom configuration, that is a hardware lock-in situation. For businesses that already own SIP-compatible handsets from a previous system, open SIP compatibility can save hundreds of dollars on hardware costs. For new buyers, the hardware cost difference between a provider-supplied handset and an independently sourced equivalent is worth checking before you commit.
7. Contract Terms and Exit Conditions
cloud phone system contracts in Australia range from month-to-month to 24-month lock-in arrangements. Month-to-month is the lowest risk: if the provider's quality degrades or your business needs change, you can leave without penalty. Longer contracts sometimes offer a price discount, but weigh that against the exit cost if the relationship does not work out. Key things to check in any contract: early termination fees (these can run to the full remaining contract value), auto-renewal clauses (some contracts auto-renew for another full term unless you cancel within a specific window, which can be as short as 30 days before renewal), and what happens to your numbers if you leave. Your phone numbers belong to you, not to the provider. Under ACMA's number portability rules, you have the right to port your numbers to a new provider. A provider who makes outbound porting difficult or slow is using your number as a hostage to prevent churn. Australian Consumer Law also provides some protections on unfair contract terms in standard form contracts, including automatic renewal clauses. If in doubt about your rights, the Telecommunications Industry Ombudsman (TIO) handles disputes between consumers and telecommunications providers.8. Pricing Transparency and AUD Billing
Pricing transparency means the total monthly cost is clear before you sign, not buried in a rate card or revealed through a support ticket. Specifically: understand whether pricing is per-seat or per-concurrent-call-line (these can produce very different costs depending on your call patterns), what happens to call costs when included minutes are exceeded, and whether international calls are charged at a flat rate or a variable rate. AUD billing matters for Australian businesses beyond just convenience. Providers that charge in USD expose you to foreign exchange risk. If the AUD drops against the USD, your phone bill goes up automatically with no change in service. Providers with AU-based infrastructure and AUD billing remove this exposure entirely. This is particularly relevant for budget-tier providers that are often US-headquartered platforms with an AU reseller layer on top. For a deeper look at cloud phone system pricing structures, see the cloud phone system pricing guide.9. Support Quality: AU Timezone, AU Context
Support quality for Australian businesses means more than being available during business hours. It means support staff who understand the Australian telecommunications environment: NBN connection types, PSTN copper shutdown history, ACMA number regulations, and the specifics of AU number porting. An overseas support team reading from a generic script cannot diagnose a jitter problem caused by your ISP's QoS configuration, or advise on whether your number is Category A or Category C for porting purposes. Look for: support during AEST business hours as a minimum, an Australian phone number (not just email or chat), and evidence that support staff can handle NBN-specific troubleshooting. A dedicated account manager is a strong differentiator for businesses with more than 5 seats, since it means a single contact who understands your setup rather than a fresh support agent each time. The difference between a provider whose support team can resolve a call quality issue in one call versus one that requires three tickets and a week of back-and-forth is significant when your business depends on the phone.Red Flags: Warning Signs When Evaluating a Provider
The following are specific warning signs that should prompt further investigation or reconsideration of a provider, regardless of how attractive the headline price looks.Pros
- AU-based company with local support staff in AEST business hours
- AUD billing with no FX exposure
- Open SIP: works with Yealink, Grandstream, and other standard handsets
- Clear porting process with documented timelines for Category A and C ports
- Month-to-month option available with no auto-renew trap
- 000 emergency calling configured by default at account setup
- TIO member and ACMA compliant
- Transparent per-seat pricing with all core features included
Cons
- Overseas company with no AU presence: NBN troubleshooting, porting, and support quality will be weaker
- USD pricing: exchange rate exposure built into your monthly cost, implies infrastructure is not AU-based
- Proprietary handset lock-in: cannot use standard SIP phones you already own
- Auto-renew clauses with short notice windows (30 days or less to cancel before renewal)
- "Unlimited calls" with a fair use cap buried in the T&Cs: some providers cap at 3,000-5,000 minutes/month per user
- 000 emergency calling not configured by default: this is a safety issue, not just a feature gap
- No clear answer on Category A vs Category C porting for your existing numbers
- No published pricing: requires a sales call before you can see any numbers
What to Ask Before Signing Up: 5-Point Checklist
Use these five questions as a minimum screen before committing to any cloud phone system company. Any provider that cannot give clear answers to all five is worth reconsidering.Australian cloud phone system companies: What the Market Looks Like
The right cloud phone system company depends on your business size, call volume, and AU-specific requirements (number porting quality, NBN codec support, AUD billing). Below is an overview of the main categories of providers in the Australian market and representative examples of each. This is not a ranked "best of" list , the right choice varies by situation. For a specific recommendation based on your business, use our Get a Recommendation service.
AU-Native Specialists: Built for the Australian Market
Maxotel is an AU-native cloud phone system company positioning specifically as an SMB specialist. Their model is consultative: they assess how your business works before recommending a plan, which makes them well-suited to businesses setting up a proper phone system for the first time. This includes a large share of the AU market that has been running phones through the ISP green port without realising what they are missing. Pricing starts around $25/seat/month on month-to-month contracts. Their AU support team handles full setup, handset configuration, and number porting, services that international providers often charge extra for or route through resellers. Stronger for: 1-20 seat businesses that want someone to walk them through the whole setup. Less strong for: advanced analytics, large CRM integrations, enterprise call centre features.
VoIPline Telecom is an AU-based provider with competitive call rates and a strong focus on Australian SMBs. Their platform supports all AU geographic number types (02, 03, 07, 08), 1300 and 1800 numbers, and standard SIP desk phones from Yealink and Grandstream. Pricing is competitive at the lower end of the market, with per-minute call costs that suit businesses with variable outbound call volumes. Their support team operates in Australian time zones with NBN-aware troubleshooting. Stronger for: businesses prioritising call cost over feature depth. Less strong for: businesses needing deep third-party integrations or enterprise-tier analytics.
SIPcity is an AU-based cloud telephony provider offering cloud phone system with strong AU number support and a focus on straightforward pricing. Their per-seat plans include local and national calls, voicemail-to-email, call forwarding, and auto-attendant. SIPcity handles number porting in-house rather than outsourcing, which typically results in faster and more reliable port completion. They operate on AU infrastructure with local support. Stronger for: small-medium businesses wanting simple, transparent AUD pricing with reliable porting. Less strong for: businesses needing advanced contact centre features or complex IVR systems.
International Providers with AU Infrastructure
8x8 is a US-headquartered provider with AU data centre infrastructure and local support. Their platform is mature and full-featured: advanced analytics dashboards, call centre capabilities, video conferencing, and team messaging are all included at higher tiers. AU data centre options matter for call latency and for businesses with data residency requirements. Pricing in AU runs roughly $35-55 AUD/user/month depending on tier, with annual billing. The onboarding process assumes self-service capability , a step up in technical complexity compared to AU-native specialists. Stronger for: 10-50 seat businesses that need analytics depth or contact centre features. Less strong for: 1-5 seat businesses that want a guided setup experience.
GoTo Connect (formerly Jive) is built for teams that want softphone-first operation , staff use an app on their computer or mobile as the primary device, with optional physical handset support. AU pricing is around $30-45 AUD/user/month on annual plans. GoTo Connect has AU-based support and local number availability. Their platform handles remote and hybrid teams well: the mobile app is polished and includes presence, SMS, and video. Where GoTo Connect is weaker: businesses that want physical handsets as the primary device will find the ecosystem slightly less polished than AU-native SIP-focused providers.
AU-Native vs International: What the Difference Means in Practice
The choice between an AU-native provider and an international platform with AU presence comes down to four practical factors:
- Number porting speed and reliability. AU-native providers handle number ports under ACMA's LNP framework directly. International providers often route porting through AU carrier partners, which adds steps, time, and potential failure points. If you are porting an existing business number, ask each provider specifically: "Do you handle AU number porting in-house, or through a third party?"
- AUD billing and pricing clarity. AU-native providers price in AUD from the start, which removes currency risk and simplifies budgeting. International providers that publish pricing in USD introduce exchange rate exposure. Ask for a written AUD quote before committing.
- NBN-specific support knowledge. AU-native support teams understand NBN connection types, SIP ALG issues on common Australian routers, and FTTC vs FTTN call quality problems. International support teams may have NBN knowledge but it is less consistent.
- Feature depth vs simplicity. International platforms at the mid and higher tiers offer more sophisticated analytics, contact centre features, and third-party integrations than most AU-native specialists. If you need those features, the added complexity of an international platform is worth it. If you need a reliable phone system that just works, the consultative AU-native providers are often a faster path to go-live.
How to Run a Proper Trial Before Committing
Most cloud phone system companies offer a free trial or demo account. Use it properly rather than just testing "can I make a call." A proper trial for an Australian business should cover:
- Test inbound call quality from an external number , not just internal extensions. Call your trial number from a mobile and a landline. Listen for delay, echo, or drop-outs.
- Test during peak NBN hours (6-9pm). FTTC and FTTN connections on congested nodes degrade during evening peak. If call quality is marginal during a trial at 2pm, it will be worse at 7pm.
- Test number porting on a non-critical number first. If you have a secondary business number you can afford to have offline for a few days, port it first. This reveals the provider's porting process before you commit your main line.
- Test the mobile app from a 4G connection. If any staff will use the softphone app while away from the office, test it on mobile data, not just office WiFi.
- Test the auto-attendant setup process. How long does it take to configure an after-hours message and a basic ring group? A good provider should have this done in under an hour for a simple setup. If the configuration portal is confusing, that is a signal.
Common Mistakes Businesses Make When Choosing a cloud phone system company
These are the mistakes that come up repeatedly when businesses have a bad experience with a cloud phone system company and are looking to switch.Mistake 1: Choosing on Price Alone Without Checking AU-Specific Capabilities
The cheapest option in a Google search for cloud phone system is frequently a US-headquartered platform with resellers in Australia. The headline price is genuine. What you discover later is that number porting is slow and poorly supported, 1300 numbers require a separate application process, support operates on US business hours, and billing is in USD. The cost difference between this and a proper AU-native provider is often $5-10 per user per month. For a 5-seat team, that is $25-50 per month, which is worth paying for a provider that actually works in the Australian context.Mistake 2: Not Verifying 000 Emergency Calling Before Going Live
VOIP-based phone systems in Australia are required to provide access to 000 emergency services, but the implementation varies by provider and is not always tested during setup. Some providers configure this automatically at account creation. Others require you to register a service address before 000 calls are routed correctly. If your business goes live on a new cloud phone system without testing 000, and there is ever an emergency, the consequences of a misconfigured system are severe. Test 000 before you decommission your old phone system, not after. This means calling 000 from your new system and confirming with the operator that your address is displaying correctly. Do not skip this step.Mistake 3: Signing a Long Contract Before Testing Call Quality on Your Actual Connection
Call quality on NBN varies significantly based on connection type (FTTP, FTTC, FTTB, HFC), ISP, and time of day. A cloud phone system company that performs well on a colleague's FTTP connection may produce noticeable jitter on your FTTC connection, particularly during peak evening congestion. Good providers offer a trial period specifically so you can test call quality in your environment before committing. If a provider does not offer any trial or proof-of-concept period before requiring a 12-month contract, that is a risk worth taking seriously. At minimum, negotiate a performance clause that allows you to exit if call quality does not meet an agreed standard after a defined remediation period.Your Next Steps: Before You Commit to a Provider
Use this checklist before signing with any cloud phone system company. Completing these steps before committing significantly reduces the risk of a poor outcome.When evaluating cloud phone system companies through an MSP or IT provider, it is worth understanding where their recommendations come from and what information does not always make it into the conversation. Our guide on what your MSP is not telling you about your phone system covers the questions to ask and the business model dynamics that shape MSP advice.
What is the typical cost of a cloud phone system company in Australia per user per month?
Can I keep my existing phone number when switching to a cloud phone system company?
Does a cloud phone system work on NBN?
What happens to my cloud phone system if the internet goes down?
Does cloud phone system support 000 emergency calls in Australia?
What is the difference between a cloud phone system and a cloud PBX?
How do I know if a cloud phone system company is legitimate and compliant in Australia?
Is month-to-month hosting PBX worth it compared to a 12-month contract?
Not sure which cloud phone system company is the right fit for your business? Describe your setup and requirements and we will match you with the most appropriate option in the Australian market.
Get a Free Recommendation